The East Hollywood Neighborhood Council has embraced the spirit of civic engagement by partnering with the residents and businesses of Santa Monica Boulevard, from Sunset Junction to the 101 Freeway, in a campaign to reconnect with the Route 66 legacy.

The East Hollywood portion of Route 66 has many municipal and departmental partners, including Los Angeles City Council President Eric Garcetti, the State of California Department of Transportation (Caltrans), the California Highway Patrol (CHP), the LA County Metropolitan Transit Authority (Metro), the Los Angeles County Sheriff's Department (LASD), the Los Angeles Police Department (LAPD), the Los Angeles Department of Transportation (LADOT), the Los Angeles Bureau of Street Services (BSS).